Published by Japan Today Oct. 13, 2014
TOKYO — Tokyo Governor Yoichi Masuzoe recently convened the first meeting of the Council to Think of Tokyo’s International PR, an impressive collection of some 15 people from various fields (industry leaders, media strategists, think tanks, journalists) charged with discussing in a frank manner what it will take to successfully host the 2020 summer Olympics.
Topics included the need for better signage in international languages; better wireless availability; places to eat and sleep in Tokyo for those of us who can’t afford luxe; and a successful branding strategy to communicate with the outside world.
It is heartening to see Tokyo planning now for an event that may seem far off in the future. Hosting a monster event like the Olympics is a major undertaking, one that involves a massive infusion of public money and a realignment of public priorities, all on the bet that the payback will be worth it. Continue reading …
Oct. 2, 2014
Hosting a monster event like the Olympics is a major undertaking, one that involves a massive infusion of public money and a realignment of public priorities, all on the bet that the payback will be worth it.
Sometimes, a host city measures its Olympic success more in symbolic and political terms than in dollars and cents.
In 1936, the National Socialist government in Germany, which had been awarded the Games before the Nazi rise to power, saw the summer Olympics in Berlin as a chance to propagandize its views of racial supremacy.
The 1964 summer Olympics in Tokyo allowed Japan to demonstrate it belonged to the community of nations.
Sometimes, the payoff is clear in economic terms. Continue reading →
Posted in Tokyo
Tagged Barcelona, Beijing, Berlin, Brazil, Greee, Olympic curse, Olympics, Qatar, Sochi, South Korea, Tokyo
Sept. 29, 2014
The 2020 Tokyo summer Olympics: Let the games begin.
The buildup to hosting the 2020 summer games has been under way ever since Tokyo won the bid as host city last fall, beating out fellow finalist cities Istanbul and Madrid.
Now the race is on to get ready, and even with six years to plan, a host city needs to get its act together or suffer the consequences. Just ask Sochi.
As part of the unfolding Tokyo 2020 buildup, I am one of six journalists from around the world who will be spending the month of October in the Japanese capital, at the invitation of the Foreign Correspondents’ Club of Japan and the Tokyo Metropolitan Government. The Dateline Tokyo fellowship program will invite a new set of journalists each year heading into 2020. Continue reading →