My ad campaign for Spare Change News – “I read it for the articles”

There are some 120 publications within the Glasgow-based International Network of Street Papers, with a global readership of over 6 million per edition. At their best, street papers challenge public perceptions of poverty and social injustice and give voice to the seldom heard. At their worst, they are "pity papers" that passersby purchase because they feel bad for the vendor selling it on the street.

We want people to buy the paper for the quality of the content. Hence the slogan, "I read it for the articles," which has been said before about another, very different type of publication …

(Artwork by Micah Stahl)

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